Meet Allie.

Allie Mason Hoffberg is the founder of The Health Mason®, LLC., an Instagram and blog aimed at empowering women to live healthier, more nutritious, and well-balanced lives. On her blog & Instagram, Allie shares snippets of her everyday life, highlighting her love of cleaner beauty, less-toxic living, wellness, style, home, eats and more.

Allie’s passion for health and wellness fuels her drive to find simple solutions to eating well, and to live a life based on holistic foundations. Allie lives in Baltimore, Maryland with her husband Yale and their rescue pup, Buzz.

Favorites As Mentioned In My Healthified Mag Interview

Favorites As Mentioned In My Healthified Mag Interview

Skincare & Beauty:


BeautyCounter: BeautyCounter was my gateway to clean beauty, 4-5 years ago. When I started getting into clean beauty, there were far fewer options on the market than there are these days. Thankfully, I knew BeautyCounter could be a one stop shop for clean makeup, skincare and body care products. I am obsessed with the Flawless in Five makeup set! It is a great place to start if you are new to clean beauty! Similarly, their lotions are great as is their body SPF. Take the skincare quiz to see which products are best suited for you!

Indie Lee: This is one of my all time favorite facial cleansers. I have mentioned it numerous times on my Instagram, and it remains a staple in my skincare routine. I also love the Banish Solution. It is a clean, talc-free alternative to Mario Badescu Drying Lotion.

Supergoop: I love this clean SPF line. Locally in Baltimore, I pick mine up at Ruxton Mercantile, but you can also purchase online. I love the Unseen Sunscreen the most.

W3LL PEOPLE: Another great clean makeup brand. I have been using their products for YEARS! A safe bet for my sensitive skin.

ILIA: There is a reason why ILIA is a cult favorite clean beauty brand. I think their products perform really well and just look beautiful on the skin. Big fan.

Curie: I’ve used this deodorant for 2 years now. Huge fan. It never caused me any irritation, and I love the scent. Keep in mind, if you’re new to clean deodorant, there is a “detox” phase that occurs where your body seems to sweat out old toxins. Once you get past that it is well worth it.

Sleep Hacks:

White Noise Machine: I have used a white noise machine to sleep since college. Before that it was fans (which I still use in addition to my white noise machine in the summer). They have been a game changer for my sleep. I use this one for travel.

Acupressure Mat: I am obsessed with acupressure mats. Also called “sleep induction mats” they are really great at lulling me to sleep. Watch this IGTV on my Instagram for more insight on why I love them.

Eye Mask: If you are a fan of eye masks for sleep, this one is my favorite. Totally blacks out light and I find it to be very comfortable. I used it when traveling over 30 hours to New Zealand last year.

Disclaimer: This post contains affiliate links.

My Favorite Products from NOW Foods

My Favorite Products from NOW Foods

Lululemon Everywhere Belt Bag *1L Review: My #1 Essential Accessory

Lululemon Everywhere Belt Bag *1L Review: My #1 Essential Accessory